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Setting Up a Private Bookfair

Running your own bookfair is more approachable than it sounds. The simplest way to start? Arrange with a local bookstore to set up a table displaying your books. Larger stores are often familiar with the idea, but smaller shops may not be — so be ready to explain how it works.

Setting up a private bookfair is easy:

Start with a Local Bookstore

Talk to the owner or manager in person, and make the case for why hosting your bookfair benefits them. A few points that help:

  1. Bring in more traffic — Your event draws new visitors into their store.
  2. It’s proven — Larger bookstores already do this regularly.
  3. They keep the sales — Every book bought at your event is purchased through their store.

…and there is more.

Think Beyond Bookstores

Bookstores aren't your only option. Depending on your book's subject, plenty of other events and venues can be great matches. Some ideas to match your genre:

Gyms & sporting events

Great for sports, health, and fitness related books

Universities, libraries, high schools

Historical, scientific, and literary works

Street fairs

Culinary, agricultural, and lifestyle topics

Film festivals & concerts

Photography, art history, biography

Motorhome & camping events

Atlases, travel guides, camping guides

Book clubs

Just about anything

For many of these hosts, a bookfair may be a brand-new idea. Just as you would with a bookstore, lead with the benefits — explain what hosting your event brings them, and you'll open a lot more doors.

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